ELEVATED EXCELLENCE
AT THE UPPER WEST BUILDING
- Strategically Central
- Luxury Amenities
- Stunning Views
One of the first hybrid towers in Germany, combining hospitality, retail, hotel, and office use, UPPER WEST is a symbol of innovation and sophistication. Nestled in the heart of Berlin, next to Kurfürstendamm and Zoologischer Garten station, this architectural masterpiece was designed by the renowned architects LANG – HOF® and KSP ENGEL. The building has garnered numerous accolades, including the prestigious FIABCI Prix d’Excellence Germany (Gold, 2018) and the World Prix d’Excellence (2019), recognizing its outstanding design. With a commitment to sustainability, UPPER WEST proudly holds the esteemed DGNB Gold certification, which highlights its environmental quality, economic efficiency, and sociocultural impact.
Berlin’s highest corporate event experience, SPARK Berlin | UPPER WEST offers an exceptional setting for unforgettable events. Located in the iconic Upper West building, SPARK Berlin blends cutting-edge technology, with premium interior design (curated by Hadi Teherani) and a superior location. At 118 meters above central Berlin, it offers breathtaking panoramic views of the city, including landmarks such as the Berlin TV Tower, the Kaiser Wilhelm Memorial Church, Tiergarten, and the Victory Column. SPARK Berlin‘s standout features include a luxurious 1,000 sqm penthouse on the 33rd floor and an exclusive 150 sqm rooftop terrace on the 34th floor, making it the ideal venue for extraordinary corporate events. Its combination of awardwinning design, sustainability credentials, plug and play service offering, stunning panoramic views, and unbeatable location, positions SPARK Berlin|UPPER WEST as a premium landmark for innovation and exceptional corporate event experiences.
ELEVATION STAGE
– ELEVATE YOUR EVENT ABOVE THE CITY
Nestled on SPARK Berlin’s 33rd floor with sweeping views of Kurfürstendamm, Ku’Damm Elevation Stage is the perfect open-plan venue for product launches, leadership conferences, and networking receptions.
Versatile Configurations
With flexible layouts—seating up to 150 or receptions for 200—it adapts effortlessly to your event.
State-of-the-Art Technology
A floor-to-ceiling LED wall, premium sound, and customizable lighting deliver a dynamic “plug-and-play” experience. Backed by SPARK’s expert team, Ku’Damm Elevation Stage promises unforgettable events that make a lasting impression.
UNIQUE COMBINATION OF SPACES,
SERVICES & TECHNOLOGY
Strategic presence in prime business districts
Unparalleled event & broadcast experiences
Empowering business for growth
PANORAMA STAGE
The Panorama Stage is a versatile space that boasts an impressive 180-degree view overlooking Berlin’s iconic Memorial Church. Its floor-to-ceiling windows showcase the city’s skyline in all its glory, while the open-plan design and adjacent to the Ku’damm Elevation Stage create a setting that seamlessly combines style and functionality.
WHERE BERLIN’S SKYLINE TAKES CENTER STAGE
LED Wall
Lounge Furniture
Premium Bar
Flexible Floorplan
TIERGARTEN DINING STAGE
At SPARK Berlin, the Tiergarten Dining Stage goes beyond catering — it’s integral to your event. This open-concept kitchen and dining area merges contemporary design with panoramic Tiergarten views, creating a stunning backdrop for receptions, gala dinners, or any conference break.
A CULINARY EXPERIENCE TAILORED TO YOUR EVENT
Open Kitchen
Versatile Dining Options
Premium Catering Services
RECEPTION AREA
PRIVATE ENTRANCE
WHERE THE SPARK EXPERIENCE BEGINS
Upper West, every journey begins in an impressive Reception Area, thoughtfully designed to set the perfect tone. Guests benefit from a private entrance on the 33rd floor—accessible via a dedicated elevator from the lobby—offering discretion and exclusivity. This entrance can also be customized to reflect the client’s corporate identity, creating a seamless branding opportunity. Together, the Reception Area and private entry deliver a professional, welcoming first impression, setting the stage for unforgettable events.
ROOFTOP TERRACE
SPARK Berlin’s Rooftop Terrace is a 150 sqm hidden gem on the 34th floor, offering a breathtaking 360° view of Berlin’s skyline, including the Tiergarten, Victory Column, and TV Tower. With private “speakeasy” access, this open-air venue is ideal for exclusive events and intimate gatherings.
A VIEW THAT INSPIRES
Panoramic Views
Versatile
Exclusive Access
Event Complement
USE CASES
Get a glimps of our highlight use cases and explore a perfect environment of modern architecture and noble design on our LED Stage.
Ideal for various occasions such as panels, receptions, investor presentations, and seated dinner events.
Keynote Speeches
Awards
Panel Talks
Townhall Meetings
Live Music
Gala Dinners
Receptions
Performances
Keynote Speeches
Awards
Panel Talks
Townhall Meetings
Live Music
Gala Dinners
EVENT PRODUCTS
& SERVICES
ELEVATING EVENTS WITH INNOVATIVE SPACES, CUTTING-EDGE TECHNOLOGY AND BESPOKE SERVICES
Experience our tech-enabled event spaces with pre-installed LED walls and top-tier technology. We offer full-service support, including event space customization, curated F&B, dedicated event HR, and expert branding and content creation for LED displays.
Spaces
We provide beautifully designed event & broadcast spaces and tailored add-on break-out spaces for unforgettable experiences.
Technology
Diverse technology packages offer solutions for event, broadcast, and dining setups, seamlessly integrating with our advanced LED wall systems.
Culinary Services
Unique culinary options to enhance your event with a range of choices, from standard to signature options.
HR Services
A wide range of dedicated event tech support, hostess and wardrobe services, F&B staff, and entertainment op- tions.
Branding
Digital signage, custom displays, printed materials, and decorative elements to boost your brand‘s visibility and make a lasting impression.
Content Creation
Tailored content creation for our LED walls, incl. animations, motion graphics, and presentation design to improve your audience engagement.
SPARK BERLIN |
UPPER WEST
CONNECTED TO BERLIN’S PULSE
Located in the heart of Berlin, the Upper West offers outstanding connectivity—just 7 minutes from the Stadtring A100, 27 minutes from Berlin Brandenburg Airport (by car), and 5 minutes by metro from Berlin Central Station. Multiple metro (U1, U2, U9) and suburban rail lines (S5, S7, S75) ensure seamless access.
Surrounded by premium and contemporary hotels—including Waldorf Astoria, HOTEL ZOO BERLIN, and trendy options like The Hoxton, and 25hours Hotel Bikini Berlin—it caters to both business travelers and those seeking a modern, vibrant experience.
Adding to its appeal, the famous Zoo Palast Cinema, the trendy Bikini Berlin shopping center, and the renowned C/O Berlin gallery, a cultural hotspot for photography and visual arts enthusiasts, are located directly across from the Upper West.
With its prime location and exceptional connectivity, the Upper West is truly at the center of Berlin’s pulse.
For those traveling by car, the venue offers convenient access to the Stadtring A100, just 7 minutes away, while Berlin Brandenburg Airport (BER) is a 27-minute drive. Ample parking facilities in the area ensure a hassle-free arrival for your guests.
FLOORPLAN
Seating Options
SPARK Members
“SPARK offers ideal conditions for creative, urban photo shoots. The central location, roof terrace overlooking the Frankfurt skyline, LED wall, and professional team provide excellent support and enable unique visual results.”
Benjamin Isenheim | Brand Director | QS a brand of s.Oliver Group
“Organizing our Marken Summit at SPARK was a fantastic experience. The seamless coordination, modern facilities, and engaging setting contributed to a highly successful event, with overwhelmingly positive feedback from both our speakers and attendees.”
Gregor Vischer | Managing Director | F.A.Z. Institut
„SPARK provided the ideal setting for our modern and hybrid event, combining a beautiful, thought-through location in Frankfurt with outstanding service. The impressive LED wall was a visual highlight, while the seamlessly executed hybrid concept ensured a smooth and engaging experience.“
Franziska Funke | Marketing Managerin Audit & Advisory | Rödl & Partner
“SPARK’s 90 sqm LED wall on the Horizon Stage created a striking stage for our event, set in the heart of Frankfurt’s financial district. The seamless blend of prime location, state-of-the-art technology, and a flexible event setup took our experience to the next level.”
Christian Paulus | Marketing Director | Fincite
